Reducing Emissions & Enhancing Brand Visibility With Custom Reusable Bags
Background
A leading hospitality corporation, known for its strong brand presence and dedication to guest experience, was seeking a more sustainable and impactful way to package amenities and promotional items. Their goal was to move away from single-use bags and adopt a reusable solution that reflected their brand identity while supporting long-term environmental goals.
Challenges Identified
The client required a reusable bag option that combined durability, cost-effectiveness, and high visual appeal. They needed support in selecting the right size, style, material, and printing method, ensuring the final product aligned perfectly with their brand standards. Additionally, rising sustainability expectations among customers made it essential to choose an eco-friendly alternative that could withstand repeated use.
Solution Delivered
Direct Source Procurement evaluated the client’s volume requirements, brand guidelines, and sustainability objectives. With this information, our team developed the optimal reusable bag specifications, ensuring premium quality while maintaining cost-efficiency.
Custom Color & Brand Alignment
Size, Style & Functional Design
Durable, Sustainable Materials
Printing, Production & Cost Efficiency
We developed color options tailored precisely to the client’s brand palette, ensuring the reusable bags matched their visual identity and created a polished, cohesive look across all guest touchpoints.
Our team recommended versatile tote-style configurations with carefully selected dimensions that supported the client’s everyday operational needs, from guest amenities to event gifting, while maintaining comfort and durability for repeated use.
To meet sustainability goals and enhance product lifespan, we sourced high-quality materials such as recycled PET, non-woven polypropylene, and cotton canvas. Each option offered long-lasting performance while significantly reducing reliance on single-use plastics.
We applied vibrant, high-resolution logo prints using eco-friendly inks to boost brand visibility. By leveraging supplier partnerships and economies of scale, we streamlined production, secured competitive pricing, and minimized ongoing reorder costs.
Results
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