As sustainability becomes a priority across restaurants, resorts, and catering operations, businesses are investing heavily in eco-friendly packaging. Yet one of the biggest challenges in 2025 is not sourcing sustainable materials—it’s ensuring that those materials are genuinely what they claim to be.
The rise of greenwashing—unverified or misleading environmental claims—has made it increasingly difficult to distinguish between truly sustainable packaging and products marketed as such without proof. When businesses rely on unverified claims, they risk violating state packaging laws, facing fines, and losing customer trust.
This guide outlines how hospitality brands can confirm their packaging’s authenticity, stay compliant with evolving regulations, and protect their reputation.
1. Request Third-Party Certifications
Before purchasing any eco-friendly packaging, request proof from independent certification bodies that validate compostability or recyclability claims.
- Look for certifications such as BPI, ASTM D6400, or EN 13432, which confirm materials meet global composting standards.
- Ensure certifications apply to the exact product or material being purchased, not just a component.
- Check for expiration dates or recent renewals to confirm validity.
Why it matters: Certified packaging provides documented proof that materials meet performance and environmental criteria, reducing your risk of non-compliance and misleading advertising.
2. Verify Compostability with Manufacturer Documentation
Even when suppliers promote “biodegradable” or “eco-safe” packaging, those terms alone are not enough. Always ask for manufacturer documentation that shows real-world testing and performance data.
- Request technical data sheets and compostability test results.
- Review third-party lab reports confirming that materials break down under standard composting conditions.
- Retain documentation for internal audits or verification during inspections.
Why it matters: Manufacturer documents help verify claims and serve as evidence if local authorities or partners request proof of compliance.
3. Train Staff to Communicate Accurately
Your staff are key messengers for your brand’s sustainability story. Miscommunication about what’s recyclable or compostable can confuse customers and undermine your credibility.
- Conduct short training sessions to explain the difference between compostable, recyclable, and biodegradable materials.
- Provide teams with simple reference guides or labeling cues for packaging types.
- Encourage staff to use consistent, fact-based language when speaking with guests or describing packaging on menus.
Why it matters: Consistent messaging ensures that your sustainability claims are accurate and trustworthy across every customer interaction.
4. Audit Packaging for Local and State Compliance
Packaging rules vary across states, and many are tightening requirements for PFAS-free, recyclable, and compostable materials. Conduct periodic reviews to ensure all products meet local standards.
- Compare your packaging materials with current regulations in each state where you operate.
- Replace any items that lack valid certification or don’t meet new labeling laws.
- Document each audit for internal accountability and proof of due diligence.
Why it matters: A proactive audit program helps you identify gaps before they become compliance issues, avoiding unnecessary costs or brand setbacks.
5. Partner Only with Transparent Suppliers
Work with suppliers who provide full transparency on their sourcing, testing, and sustainability claims.
- Request clear origin and production details for each material.
- Confirm suppliers maintain traceability from raw material to finished product.
- Establish written agreements outlining environmental and compliance standards.
Why it matters: Transparent partnerships reduce the likelihood of false claims and ensure your business meets both customer expectations and regulatory standards.
Key Takeaway
In 2025, authenticity defines sustainability. Verifying certifications, maintaining clear documentation, training staff, and performing regular audits help hospitality brands avoid greenwashing risks and strengthen their reputation as responsible operators.
Need help sourcing certified sustainable packaging?
Contact Direct Source Procurement to access verified, compliant, and high-performing foodware solutions tailored for the hospitality industry.
FAQs
What is greenwashing in packaging?
Greenwashing occurs when a product is marketed as environmentally friendly without verified or accurate proof of its sustainability claims.
How can I tell if packaging is truly compostable?
Look for certifications such as BPI, ASTM D6400, or EN 13432, and request supporting documentation from the manufacturer.
Are all biodegradable materials compostable?
No. Biodegradable materials may break down over time but not necessarily under composting conditions. Compostable materials must meet strict testing standards.
Why are state regulations important for packaging compliance?
Different states have unique labeling and material requirements for compostable and recyclable packaging. Non-compliance can result in fines or product bans.
How often should I audit packaging materials?
Quarterly or semi-annual audits are recommended to stay aligned with changing regulations and to confirm supplier transparency.
