Launching a new brand? Your packaging is more than just a box — it’s your first impression. If you’re going green from the start, great! But even small decisions can have a big impact.
Here’s a quick guide to the top do’s and don’ts for smart, simple, and sustainable startup packaging.
✅ DO: Keep It Simple
Start with the basics. Use recyclable or compostable materials like kraft paper mailers, paper tape, or cardboard boxes.
💡 You don’t need custom prints on day one. A branded sticker on an eco mailer is a solid start.
❌ DON’T: Overpackage
Too much packaging = wasted money and materials. Avoid double-boxing or wrapping your product like it’s a Fabergé egg (unless it is).
✂️ Use the right size packaging and skip unnecessary inserts.
✅ DO: Pick Materials You Understand
Use packaging that’s clearly recyclable or compostable — and explain it to your customers.
Examples:
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Recyclable cardboard
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Water-activated tape
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Compostable mailers with certifications
❌ DON’T: Rely on Buzzwords
“Eco-friendly” means nothing without details. Be honest and specific.
✅ Say: “100% recyclable box” or “Certified home-compostable mailer”
✅ DO: Educate Your Customers
Include a note or sticker with disposal instructions. QR codes work too.
🗑 Example: “Please recycle this box and compost the mailer!”
❌ DON’T: Ignore Fit
Your packaging should match your product. Fragile item? Use recyclable padding. Small item? Don’t ship it in a huge box.
⚖️ Think protection + sustainability.
Final Thoughts
Sustainable packaging is totally doable for startups. Keep it simple, stay honest, and think ahead. Customers notice brands that care — and they come back for more.
Need help launching with the right eco materials? Direct Source Procurement offers startup-friendly packaging with low minimums and real sustainability.
